Postingan

Public Reation Review

Gambar
  Public Relations Review 50 (2024) 102428   Contents lists available at ScienceDirect   Public Relations Review journal homepage: www.elsevier.com/locate/pubrev   Capability gap in relation to public relations´strategic issues in Latin America Gabriel Sadi a, Alejandro Álvarez-Nobell b, * a b   University of Huddersfield, United Kingdom Universidad de Málaga, Spain   A R T I C L E I N F O   A B S T R A C T   Keywords: Public relations Capabilities Strategic issues Latin America The Caribbean   This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and ac­ tiviti...